Ashley Redick

The Business Side of Events Nobody Talks About

Ashley Redick

Published on: 08/10/2026

Learn how contracts, clear scopes, and business systems help event planners manage client expectations and handle challenges with confidence.

event planning businessevent planning contractsevent planner business systemsevent planning scope of workclient management for event planners.

$300 Cake, an $85 Million Man, and the Best Business Lesson of the Year

Ashley Redick

Published on: 21/09/2026

A $300 cake, an $85 million athlete, and one small business owner who said no. Here’s the business lesson every event professional needs to hear about exposure, pricing, and knowing your worth.

exposure doesn't pay the billsevent industry pricingpricing your event servicesknow your worthworking for exposureevent business boundariesclient pricingvendor relationships

A Trillion-Dollar Industry Built on Undervalued Talent

Ashley Redick

Published on: 03/09/2026

The events industry generates trillions in revenue, but event producers remain undervalued and underpaid. Here’s what the numbers reveal about pay, gender, race, and industry compensation.

Event Industryevent production businessevent producer pay

The Real Cost of Undervaluing Event Producers

Ashley Redick

Published on: 24/08/2026

Event producers are more than coordinators. Learn why undervaluing producers can cost your event, and why they deserve a seat at the strategy table.

Event ProducersEvent IndustryEvent Production